Alternative marketing programs such as buzz marketing, guerilla marketing, lifestyle marketing, and experiential marketing can enhance an organization’s overall IMC strategy. Discuss the three stages of buzz marketing (1) inoculation, (2) incubation, and (3) infection, and how you would utilize them to expand your advertising efforts to introduce a new retail store to a local or regional shopping mall. be specific and write down the sources used.

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Leveraging Buzz Marketing for a New Retail Store Launch Inoculation Incubation and Infection In todays crowded marketing landscape traditional advertising often falls short of capturing attention and ... View the full answer