Amazon originally started as an online bookseller, but over time, developed into selling millions of products and

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Amazon originally started as an online bookseller, but over time, developed into selling millions of products and provides a platform for other firms to sell their goods. Is this an example of economies of scope? Explain.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 14, 2024 02:38 AM

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Amazon originally started as an online bookseller, but over time, developed into selling millions of products and

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International Marketing And Export Management

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