Amy Wright is the owner of Fit Wright Shoes, a manufacturer of footwear located in Alice, Texas. Her company has pledged that all customers will have a lifetime replacement guarantee on all footwear bought from the company. This guarantee applies to the entire shoe, even though another company makes parts of the product.

Question 1 Do you think a lifetime guarantee is too generous for this kind of product? Why or why not?

Question 2 What impact will this policy have on quality standards in the company? Be specific.

Question 3 What alternative customer service policies would you suggest?

Answer rating: 100% (QA)

Question 1 Whether or not a lifetime guarantee is too generous for footwear depends on a number of factors including the quality of the product the co... View the full answer