An American marketing research company wanted to use a survey to determine if it was feasible to build shopping centers in several countries. Since all of the countries spoke a different language, the company used two translators for each country—one to translate it into the native language, and one to translate it back into English. The original document was revised repeatedly until the translated version matched it in meaning. Describes the process?

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The process described is known as back translation Heres how it works 1 Original Survey Creation The ... View the full answer