An electric bicycle (e-bike) is a motorized bicycle with a built-in electric motor used to assist...

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An electric bicycle (e-bike) is a motorized bicycle with a built-in electric motor used to assist in propulsion, Fast Bike Company (FBC) has recently introduced e-bikes in GCC and aims to promote this new type of bicycle for leisure and sport. This new technology immediately attracted the attention of a wide audience. Despite the fact that the selling price is quite high, FBC has implemented a commercial policy to offer very competitive prices (and thus a low margin). FB wants to increase its profits by offering price reductions. However, Management strongly disagrees on whether to schedule promotional pricing in winter (when the demand is high) or summer (when the demand is low). Each side has its own arguments. What do you propose to management? Explain your arguments. An electric bicycle (e-bike) is a motorized bicycle with a built-in electric motor used to assist in propulsion, Fast Bike Company (FBC) has recently introduced e-bikes in GCC and aims to promote this new type of bicycle for leisure and sport. This new technology immediately attracted the attention of a wide audience. Despite the fact that the selling price is quite high, FBC has implemented a commercial policy to offer very competitive prices (and thus a low margin). FB wants to increase its profits by offering price reductions. However, Management strongly disagrees on whether to schedule promotional pricing in winter (when the demand is high) or summer (when the demand is low). Each side has its own arguments. What do you propose to management? Explain your arguments.

Answer rating: 100% (QA)

To the Management of Fast like Company FBC Regarding the decision of whether to schedule promotional pricing for ebikes in winter or summer I would like to present my proposal with supporting argument... View the full answer