An Este Lauder Data Analytics Plan In August 2020, Avlash and his team in the Consumer
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An Estée Lauder Data Analytics Plan
In August 2020, Avlash and his team in the Consumer Care and Analytics Group noticed a spike in consumer contact volumes. A preliminary look at the data suggested that the increase was coming largely from the Asian markets.
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As the data analytics lead, you are asked to work on the analytics plan report, which includes:
- Identification of the "north star" objective that will guide the marketing analytics plan.
- The additional questions that will further guide your analytics journey and help determine the required data sources.
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