An in-depth DMC mix analysis of the Sofitel. Critically analyse how sofitel hotel is (or not) utilising
Fantastic news! We've Found the answer you've been seeking!
Question:
- An in-depth DMC mix analysis of the Sofitel. Critically analyse how sofitel hotel is (or not) utilising key DMC tools such as website design and conversion optimisation, search marketing, email marketing, and social media marketing (critically analyzing the profiles and the content posted). You must use course concepts and in-text reference essential readings (and other research sources) to explain and justify the strategies chosen and areas they may need to work on.
Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
Posted Date: