An insurance company emails your agency, Customer Interactive, for help with redefining its brand personality and increasing brand awareness. Last year, the companyredesigned its logo based on feedback from a focus group but saw no increase in brand awareness. The company has never had a mascot and has been using the same slogan for the past 15 years. What do you recommend to the insurance company?

Answer rating: 100% (QA)

To enhance the insurance companys brand personality and increase brand awareness I recommend the fol... View the full answer