Analyze how a product fits in a companys brand. Select a hair care product, and define the
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Analyze how a product fits in a company’s brand. Select a hair care product, and define the branding that is associated with the product. What advertising enticed you to purchase that product? Explain the life cycle of that good focusing on the four Ps. Finally, categorize the product into its current life cycle stage and predict what will happen in the next stage of that product's life cycle assuming the company wants to keep the product viable.
Related Book For
Foundations of Lodging Management
ISBN: 978-0132560894
2nd edition
Authors: David K. Hayes, Jack D. Ninemeier, Allisha A. Miller.
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