Analyze how UnitedHealth Group will use the following strategies: overall cost leadership, differentiation, or focus in strengthening
Question:
Analyze how UnitedHealth Group will use the following strategies: overall cost leadership, differentiation, or focus in strengthening competitive advantage in line with your strategic objectives.
UnitedHealth Group's five main strategic goals, which are affordable value-based service delivery, patient satisfaction, advanced technology and innovation, access to affordable medicines/services, and employee development /engagement.
1. Provide affordable benefits and provide value-based comprehensive care. Improve customer satisfaction by ease of access to their physicians.
2. Patient Satisfaction
3. Advanced technology and innovation
4. Provide affordable medicines and therapies by combining medical and behavioral care with pharmacy services.
5. Employee development
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr