Analyze the Amazon Proteus Robot and the Waymo Self-driving car based on both: Porter's Five Forces Model
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Question:
- Analyze the Amazon Proteus Robot and the Waymo Self-driving car based on both: Porter's Five Forces Model and the RBV Model.
- Also consider the five attributes (i.e., switching costs, access to capital, proprietary technology, technical IT skills, and managerial IT skills) of IT resources. Discuss which attribute(s) may generate a competitive advantage for the company in relation to the new technology.
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