Analyze the concept of event marketing and customer engagement. What are the importance of event marketing on

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Analyze the concept of event marketing and customer engagement. What are the importance of event marketing on customer engagement and brand development ?

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Entrepreneurship

ISBN: 9781119563099

5th Edition

Authors: Andrew Zacharakis, William D Bygrave

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Posted Date: May 07, 2024 02:52 PM

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Analyze the concept of event marketing and customer engagement. What are the importance of event marketing on

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Event marketing involves the strategic promotion of a brand product or service through live events experiences or gatherings It aims to engage target ... View the full answer

Entrepreneurship

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