Analyze the firm s current business - level and corporate - level strategies: Business - level
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Question:
Analyze the firms current businesslevel and corporatelevel strategies:
Businesslevel strategy product market positioning
Corporatelevel strategy diversification
International strategy geographic scope and mode of entry
How are these strategies being implemented?
Analyze the firms performance:
Use both financial and marketbased measures.
How does the firm compare to its competitors as well as the industry average?
What trends are evident over the past three to five years?
Consider the perspectives of multiple stakeholders internal and external
Does the firm possess a competitive advantage? If so can it be sustained?
Related Book For
Principles of managerial finance
ISBN: 978-0132479547
12th edition
Authors: Lawrence J Gitman, Chad J Zutter
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