Analyze the macroenvironmental factors affecting Amazon and Alibaba in India (PESTEL model). What is meant by India
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Analyze the macroenvironmental factors affecting Amazon and Alibaba in India (PESTEL model). What is meant by India as a country full of countries? 2) How should Alibaba and Amazon analyze differences between India and other markets while crafting strategies for the Indian market and consumer? 3. Which company is better suited to become a dominant player in India in the next five to ten years? Base on the Article Growth Dilemmas: Amazon VS Alibaba in India answer the above questions
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ISBN: 978-0132575959
14th Edition
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley
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