Analyze the role of consumer psychology and behavioral economics in influencing market demand, pricing elasticity, and brand
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Analyze the role of consumer psychology and behavioral economics in influencing market demand, pricing elasticity, and brand loyalty, and discuss how organizations can leverage insights from cognitive biases and decision-making heuristics to enhance marketing effectiveness and consumer engagement.
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
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