Analyze the strategy of internationalization of McDonald's company including the following: describe the basic priorities of the
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Analyze the strategy of internationalization of McDonald's company including the following:
- describe the basic priorities of the company on international markets according the specificities of the product (s) traded.
- define the peculiarities of the strategy of internationalization (international, global, multi-domestic, transnational) of the company.
- analyze the specificities of penetration to the particular market of the country of the world.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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