1. Answer the following questions as they relate to retail customers with at least one well-developed paragraph for each question:
   • Why is understanding a customer important to the success of the sales and service model used in a retail business?
   • How do cultural differences influence salespeople's ability to understand their customers' needs and expectations?
   • How does treating a customer as a partner improve the selling experience for both parties?
   • Today, what type of tools do companies use to help employees better understand consumer behavior?

Answer rating: 100% (QA)

Understanding a customer is crucial to the success of the sales and service model in a retail business because it allows the business to tailor its offerings and services to meet the specific needs an... View the full answer