Describe the magazine/news practice of Native Advertising in your own words. [2 pts] Describe why native...

 

Transcribed Image Text:

Describe the magazine/news practice of "Native Advertising" in your own words. [2 pts] Describe why native advertising is important to the modern magazine business. In your answer, be sure to address why many magazine publishers like native ads as well as some specific reasons why advertisers like native ads. In addition to relying on the information at the end of Ch. 9, be sure to reference at least one source from the lesson folder. [4 pts] Illustrate your knowledge of the ethical concerns regarding Native Advertising by addressing the questions below. Be sure to use sources from the lesson folder to support your answers. How might native advertisements mislead readers? Why does this practice raise ethical concerns for journalists? [3 pts] According to studies, do native ads tend to mislead readers? Explain. [2 pts] What are some ways in which media outlets might make the practice of native advertising more ethical? Address this question by identifying and explaining two specific guidelines (or best practices) that media outlets should follow in regards to native advertising. Be sure to use sources from the lesson folder to support your answers. [Spts each] Based on what you learned, what do you think of the practice of native advertising? Why? How aware of this practice were you before taking this course? [3 pts] Describe the magazine/news practice of "Native Advertising" in your own words. [2 pts] Describe why native advertising is important to the modern magazine business. In your answer, be sure to address why many magazine publishers like native ads as well as some specific reasons why advertisers like native ads. In addition to relying on the information at the end of Ch. 9, be sure to reference at least one source from the lesson folder. [4 pts] Illustrate your knowledge of the ethical concerns regarding Native Advertising by addressing the questions below. Be sure to use sources from the lesson folder to support your answers. How might native advertisements mislead readers? Why does this practice raise ethical concerns for journalists? [3 pts] According to studies, do native ads tend to mislead readers? Explain. [2 pts] What are some ways in which media outlets might make the practice of native advertising more ethical? Address this question by identifying and explaining two specific guidelines (or best practices) that media outlets should follow in regards to native advertising. Be sure to use sources from the lesson folder to support your answers. [Spts each] Based on what you learned, what do you think of the practice of native advertising? Why? How aware of this practice were you before taking this course? [3 pts]

Answer rating: 100% (QA)

Native Advertising is a marketing practice where advertisements are seamlessly integrated into the content of a publication such as a magazine or news website to the extent that they resemble editoria... View the full answer