answer the question 1. Why do companies use marketing intermediaries? What would be pros and cons?

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1. Why do companies use marketing intermediaries? What would be pros and cons? Explain how retailers can be classified based on the amount of service offered and discuss an example of each retailer type.

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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Mar 09, 2024 01:22 PM

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Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type.
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answer the question 1. Why do companies use marketing intermediaries? What would be pros and cons?

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Companies use marketing intermediaries such as wholesalers retailers agents and brokers to help them reach their target markets more efficiently and e... View the full answer

Principles of Marketing

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