Answers the following questions based on the product list provided below. Product List: Galaxy Z flip phone
Question:
Answers the following questions based on the product list provided below.
Product List:
Galaxy Z flip phone Apple watch 2
2016 Hair blow dryer 2013 Samsung smart tv
Oled Rollable TV Apple Wireless Earbuds
Fitbit charge2 iPhone 13
1. Which of the above products are in the introduction stage?
2. Which of the above products are in the growth stage?
3. Which of the above products are in the maturity stage?
4. Which of the above products are in the decline stage?
5. What is the marketing objective in the Introduction stage?
6. What is the marketing objective in the decline stage?
7. What is happening to the price of products in the growth stage?
8. What are the 4 product life cycle strategies used to extend a product's life cycle?
9. Using the galaxy Z flip phone, explain the adoption curve for new products.
10. Of the strategic approaches to growth (figure 8-8, page 198) which strategy Market Penetration, Market Development, Product Development, or Diversification is apple using when they introduce the iphone 13?
11. What would have happened in step 5: Development of the new product development process for the Oled Rollable TV?
Auditing A Practical Approach
ISBN: 9780730364573
3rd Edition
Authors: Robyn Moroney, Fiona Campbell, Jane Hamilton