Any global marketing strategy, that is in the words of Peter Drucker (2003) any commitment of present
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of present resources to future expectations", has to start with taking stock of the changes in the
global marketing environment .Choose a firm and discuss the mentioned statement with
specific reference to the firm of your choice.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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