Any management team must understand how the company creates value for its ____________ customers and decide how best to accomplish this goal better than its competitors. This is a decision about___________. For exciting new products and products with no substitutes, consumers are more willing to pay a ___________ price. This is the basis of competing on a ¬¬¬¬¬¬¬¬¬¬________ strategy, one that is more commonly called a ____________ strategy. On the other hand, companies that have little uniquenes

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