Anyone can have a good idea, but it takes skill development and practice to turn that idea into a profitable venture. Discuss your thoughts and ideas on the key activities that will yield the best (highest) return on investment for the business owner. Identify which of the nine elements of the BMC are most important to the business you selected for your final project, and share why these were selected. To strengthen your viewpoint, be sure to discuss multiple elements and how they interconnect with one another.