Apple Inc.: Managing a Global Supply Chain

By: P. Fraser Johnson, Ken Mark

1- Review Apple's Supply Chain for its iPhone product. What differences set it apart from competitors?

2- What are Apple's key advantages in how it manages its supply chain operations? Support your analysis with data from the case.

3- What are the challenges that Apple faces in the future, and what are the implications for its supply chain?

4- As Jessica Grant, What recommendation would you make to the company's vice-president, Phillip Duchene, and why?

5- Suggest a mathematical model for "transportation" to find the minimum cost of transportation.