Apply key terms and concepts to use in an integrated marketing communications campaign. Topic 1
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Apply key terms and concepts to use in an integrated marketing communications campaign.
Topic 1 Detail one of the biggest PR disasters of 2020/2021. Tell us what happened and how the brands/companies responded.
What have been the consequences of these disasters, if any? Do the experts believe the disasters were handled well or not? Elaborate.
Using two online sources - not your textbook - briefly five tips for handling a PR crisis.
Related Book For
Contemporary Advertising and Integrated Marketing Communications
ISBN: 978-0078028953
14th edition
Authors: William Arens, Michael Weigold, Christian Arens
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