Apply Sherwin Cody 's AIDA persuasive process to the following situation You have been hired as marketing consultant for your favorite product Determine what you know about the product, who the target audience should be, and how you are going to reach them What is your sales pitch Or central sellin...

Product The product Ive chosen to market is a highquality ecofriendly reusable water bottle Target Audience The target audience for this product inclu ...

Apply Sherwin Cody's AIDA persuasive process to the following situation: You have been hired as marketing consultant

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Question:

Apply Sherwin Cody's AIDA persuasive process to the following situation:

You have been hired as marketing consultant for your favorite product:
Determine what you know about the product, who the target audience should be, and how you are going to reach them
What is your sales pitch? Or central selling point? Pitch it to the class.
Based on Chapter 5, develop a marketing strategy (using traditional and new media) for the product.