Are there similarities in what it takes to make a fear and an anger appeal more effective?

We can think of strategies like emotions, narratives and humor as transformational ad approaches.  What are two reasons to rely on these types of transformational ad approaches?

Why is brand "coolness" a socially constructed concept?

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Answer 1 Are there similarities in what it takes to make a fear and an anger appeal more effective Yes there are similarities in what it takes to make fear and anger appeals more effective in advertis... View the full answer