Question
Are you familiar with TOMS, the shoe companyin the opening vignette? What was your opinion of it before you read of its efforts to support
Are you familiar with TOMS, the shoe companyin the opening vignette? What was your opinion of it before you read of its efforts to support people in need? What is your opinion now? Does community relations such as this really work, or do most people see it as self-serving? Do you agree or disagree that a company's precrisis reputation can help it weather a crisis should one occur? Why or why not?
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Global Marketing
Authors: Warren J. Keegan, Mark C. Green
9th edition
013413818X, 134138183, 9780134138138 , 978-9352865284
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