Article  by Lang and Bressolles (2013) "Economic Performance and Customer Expectation in e-Fulfillment Systems: A Multi-Channel Retailer Perspective".

According to their findings, is it more efficient for the retailer to prep the customer's order in their distribution center or in their physical retail store?

Answer rating: 100% (QA)

The study by Lang and Bressolles 2013 doesnt definitively state whether preparing orders in a distri... View the full answer