As a marketing professional, you are tasked with creating a comprehensive marketing plan for a new product
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As a marketing professional, you are tasked with creating a comprehensive marketing plan for a new product launch. Discuss the key elements and steps involved in developing an effective marketing strategy.
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
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