Imagine that you are the marketing director of an advertising agency and you must present a proposal on the services provided by the agency. The client owns a sports equipment store and wants to create a virtual store (e-commerce) to bring his products to the Caribbean and Latin America. Currently, the store has a website which presents the physical and postal address of the business, the telephone number, store hours, product information and a brief history of the founding of the store. In addition to this website, which is purely informational, it also has a Facebook account that is used to announce the arrival of new merchandise. The store owner wants to hire an advertising agency to create a website that allows him to sell his items online. In addition, he wants to develop a strategy that allows the store to position itself as one of the first in online sports equipment sales for the Caribbean and Latin American markets. In the presentation, you as marketing director, present the following services and discuss their costs: Service of a project manager, who will manage the project from the beginning to the delivery and publication of the virtual store (e-commerce ).

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