As demonstrated in the accompanying graphic, management failure can result in a bullwhip effect, therefore integrated supply
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As demonstrated in the accompanying graphic, management failure can result in a bullwhip effect, therefore integrated supply chain management must be able to prevent asymmetric knowledge or poor coordination between actors. How does the bullwhip effect happen, and how does the operations manager deal with the issue, say, by using big data analysis? (Perhaps with illustrations of actual instances of specific business activity!
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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