As discussed, the following are the brand's steps in setting price: Select the price objective Determine demand
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Question:
As discussed, the following are the brand's steps in setting price:
Select the price objective
Determine demand
Estimate costs
Analyze competitor's price mix
Select pricing method
Select final price
Provide an example of a brand that has utilized a market-penetrating pricing strategy and then shifted to a market-skimming pricing strategy. On a related note, is it possible for brands to market-skimming pricing strategy and then shifted to a market-penetrating pricing strategy? What are the inherent risks in doing so?
Related Book For
An Introduction to Management Science Quantitative Approach to Decision Making
ISBN: 978-1337406529
15th edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
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