As more retailers develop a web presence, they often move from a "brick and-mortar" to a "click-and-mortar" business model where customers expect channel integration. 

Can you identify any potential problems for these companies in Pakistan's context? Can you identify any unique marketing opportunities that such a change would offer these companies?

Answer rating: 100% (QA)

In Pakistan the shift from a traditional brickandmortar business model to a clickandmortar approach does present both challenges and opportunities for retailers Potential problems for companies in Pak... View the full answer