As president of a successful advertising agency, you have been asked by a potential client to tell

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As president of a successful advertising agency, you have been asked by a potential client to tell her about the roles advertising can play for her business. Which one of the following should you not tell the potential client?

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Advertising has the greatest reach and creative power of any available promotional tool.

Advertising can contribute to economies of scale.

Effective advertising can create inelasticity of demand.

Effective advertising can make up for an ineffective marketing mix to generate sales.

Posted Date: May 18, 2024 12:05 PM

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As president of a successful advertising agency, you have been asked by a potential client to tell

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