As product marketing manager, one of our jobs is to prepare recommendations to the Executive Committee as
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Question:
Q1:90% Q2:110% Q3:80% Q4:120%n
(A seasonal adjustment factor measures the percentage of average quartely demand experienced in a given quarter)n
In addition to production costs, we must take into account the cost of the sales force( projected to be $34,000 over the year, allocated as follow: Q1 and Q2, $8,000 each; Q3 and Q4, $9,000 each), the cost of advertising itself, and overhead(typical arround 15% of revenues).n
Quaterly unit sales seem to run around 4,000 units when advertising is around $10,000. Clearly advertising will increase sales, but there are limits to its impact. Our consultants several years ago estimated the relationshop between advertising and sales. Converting that realationship to current conditions gives the following formula:n
Unit sales= 35*seasonal factor * ?(3,000+advertising)n
n
Creat a data dictionary(glossary) for the advertising budget decision( only Data dictionary, do not build spreadsheet, no calculations in your answer). I need the answer step by step,pls
Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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