As the director of marketing for a company and will provide an analysis of how you would
Question:
As the director of marketing for a company and will provide an analysis of how you would promote your products and/or services to a specific demographic targeted market using social media marketing strategies. select a particular industry (e.g., health care, automotive, consumer goods) and identify a specific target market. Using that information, you will analyze the use of social media marketing strategies to reach that target market and influence buyer behavior. To showcase your analysis, you will provide a PowerPoint slide presentation, along with a written script (in the Notes section of the PowerPoint) that you will use to give your presentation. As you develop your presentation, be sure to include specific examples where applicable, as well as relevant citations
Providea presentation and accompanying script in the Notes section of eachslide. Be sure to fully address the following in approximately 4 slides, excluding references:
Incorporating the Consumer
- Explain what it means to be a consumer. Provide two or more examples to support your explanation.
- Analyze the process consumers use to make decisions. As part of your analysis, identify influencing factors that contribute to how and why they make decisions.
- Examine how conditioning and culture challenge the development of a marketing strategy.
- Analyze how consumers' needs could change the strategy for a marketing campaign.
Include citations and references.
Financial and Managerial Accounting
ISBN: 978-1285078571
12th edition
Authors: Carl S. Warren, James M. Reeve, Jonathan Duchac