As you speak and present, you can adopt several strategies to focus on people, including making people the subject of your sentences, introducing colleagues by name, and using names of audience members. In this exercise, you will evaluate how well various statements focus on people. You will examine several strategies for focusing on people. Roll over each item to read the complete sentence. Identify whether each statement is effective at focusing on people. Also, identify the principle for focusing on people that is most relevant. There are five pairs of effective/ineffective statements. A lot of people In our last meeting I really think If you recall from last TV viewers want TV viewers under 40 This research indicates Data indicates We've found that viewers Our market research Making people the subject of the sentence Introducing colleagues by name Using names of audience members Less Effective More Effective