Assess Coke Cola's efforts to manage brand equity in the last five years. What actions has it
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Assess Coke Cola's efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to the company's marketing program?
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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