Assessment 1 - Short Answer Questions

BSBMKG434 Promote products and services

Company : Bounce Fitness

Question 1
The table below includes parts of a typical action plan used for business promotional activities. Complete the table by indicating all information usually included in each indicated part.
Part of Action Plan	Information Included in Each Part
Goal
Task steps
Costs
Timeframe
Resources
Responsibilities

Question 2
Identify an example for each of the following who are involved in coordinating promotional activities: At least one internal stakeholder At least one external stakeholder For each identified stakeholder, briefly explain what they do as part of coordinating promotional activities.
Type of Stakeholder	Stakeholder Involved	What Each Stakeholder Does When Coordinating Promotional Activities
Internal Stakeholder
External Stakeholder

Question 3
Bounce Fitness is a health and fitness organisation that aims to be a premier provider of wellness in Australia. Assume that you are working for Bounce Fitness as one of their marketing officers. Marketing officers need to come up with promotional activities for the products and services offered by the organisation. Review Bounce Fitness' Corporate Marketing Plan found in the link below: Bounce Fitness Corporate Marketing Plan https://bouncefitness.precisiongroup.com.au/category-infrastructure/current-projects/ Username: albrightlearner Password: albright@123 Use the document to identify at least two promotional activities that can be conducted by Bounce Fitness. For each promotional activity: Identify at least one planning process involved in organising the specific activity. Briefly explain how the identified planning process is relevant to the corresponding promotional activity.
Promotional Activity 1:
Planning Process Involved	Explanation of How the Planning Process Relevant to the Promotional Activity
Promotional Activity 2:
Planning Process Involved	Explanation of How the Planning Process Relevant to the Promotional Activity

Question 4

Bounce Fitness is a health and fitness organisation that aims to be a premier provider of wellness in Australia.

Assume that you are working for Bounce Fitness as a General Manager for Marketing. One of the specific areas of your work is planning direct marketing activities.

Review one of Bounce Fitness' Marketing Plans found in the link below:

Bounce Fitness Corporate Marketing Plan

https://bouncefitness.precisiongroup.com.au/category-infrastructure/current-projects/

1. Using the document:
2. Identify at least two overall business objectives of Bounce Fitness
3. Identify at least one marketing objective that supports each corresponding business objective
4. Briefly explain how each marketing objective supports the corresponding business objective.
5. As part of planning marketing activities:
6. Write at least one promotional activity that can support each indicated marketing objective
7. Briefly explain how each promotional activity can support the corresponding marketing objective.

Question 5

Business Objective 1:
Supporting Marketing Objective	Explanation of How the Marketing Objective Supports the Business Objective
Promotional Activity	Explanation on How the Activity Supports the Marketing Objective
Business Objective 2:
Supporting Marketing Objective	Explanation of How the Marketing Objective Supports the Business Objective
Promotional Activity	Explanation on How the Activity Supports the Marketing Objective