Assigned Client https://northstar.lol/ About North Star North Star Zero-Waste Refillery is Fredericton, NB's first zero-waste storefront. We

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Assigned Client

https://northstar.lol/

About North Star

North Star Zero-Waste Refillery is Fredericton, NB's first zero-waste storefront. We refilled products like shampoo, soap, deodorant, dish + laundry detergents to B2C customers out storefront, markets, and via ecommerce. B2B clients include AirBNB owners, restaurants, and residences like hotels. Without paying for packaging, branding, distribution clients can get higher quality products that are locally sourced, vegan, lower waste at lower prices than Big Grocery. North Star's branded glassware (subscription-like) is key to its success. Following Refillery, North Star will expand as a marketing agency by insourcing contracts, host and support art, music, and wellness events. It will also be heavily involved in the community through sponsorship and providing resources and consulation.

1. Assess and explain the opportunities, strategic contributions and ethical considerations of electronic business to an organization's goals.
2. Evaluate the reasoning underlying the options for the business models and concepts used in e-commerce.
3. Identify and apply critical success factors in user experience.
4. Appraise the efficacy of security and payment systems and various e-business platforms reflecting the realities of competition in the modern global economy.
5. Create appropriate marketing strategies for an electronic business environment.
6. Classify, assess and explain the main supply chain management steps required for successful electronic commerce

• Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the assigned business to figure out how this business can build an online strategy. Build an online strategy for this business based on what you know from your review and your analysis.
• Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM, platforms) and build a plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan).
• Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Make sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini assignments.
• Develop a Gantt Implementation Plan of all suggested activities and timeframes for what assigned business must carry out based on all your recommendations.
• Writing style and presentation

Question #1 - Review and provide a brief report on the current status of your assigned business presence online (website, social channels, and applications etc.)

Review, Analysis, and Insights
Did the student conduct a thorough and complete review of the client's current online presences across all their paid, owned, and earned channels (website, social, apps, blogs, etc.)? Were their insights presented clear form with examples and imagery to help the client understand their current presences?

Question #2 - Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the assigned business to figure out how this business can build an online strategy. Build an online strategy for this business based on what you know from your review and your analysis.

SWOT (Internal Analysis)
Was the internal analysis complete? Does the internal strengthens make sense? Does the internal weakness make sense? Has the student identified the challenges and opportunities of their assigned organization? Have they identified all the relative factors pertaining to this particular client?
TOWS (External Analysis)
Was the external analysis complete? Have they shown how they can we make the most of their client's strengths? Have they presented clear ideas on how circumvent their client's weaknesses? Have they shown clear pathways to capitalize on the client's external opportunities? Have they shown how the client must best manage their threats?
GAP Analysis
Have they identified clear GAPS in their assigned client's performance based on the comparison of SWOT and TOWS? Do these performance GAP make sense for the particular client?
Online Strategy
Does the strategy have a solid core purpose to support an online strategy for the assigned client and their market?
Question #3 - Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM, platforms) and build a plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan).
Criteria / Section
Description Your Mark

Detailed description of platforms that will be required and how the client should use them.
Plan for a successful E-Commerce presence
Considering the 7Cs map out a successful e-commerce presence for your client (Make sure include the steps in your implementation plan)
Question #4 - Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Make sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini assignments.
Criteria / Section
Description Your Mark
Total
Digital Report Card
Is the digital report card complete?
SEO Plan
Have they leveraged the step by step plan to optimize the client's SEO?
Content Strategy
Have they identified the what, why, how, where, when, and who within their content strategy? Have they provide some examples to show the client?
PPC Plan
Have they built a solid PPC plan that works for this client answering the what they plan to promote? Where they plan to promote? And how they plan to promote this business?
Digital Marketing Plan
Have they built a solid digital marketing plan and strategy on how to best optimize this client's digital footprint leveraging their Owned, Paid, and Earned channels?
Question #5 - Develop a Gantt Implementation Plan of all suggested activities and timeframes for what assigned business must carry out based on all your recommendations.
Criteria / Section
Description
Gantt Implementation Plan
Is the implementation plan complete based on all that was covered throughout this course
Writing Style
Were the thoughts expressed in a clear way? Were there images / graphs to make major points more easily understood? Was there an appropriate level of language use that brings the author's thoughts and ideas to the reader?
Presentation
Was report/presentation presented in clear frame for the client to understand and follow? Was it free of spelling mistakes, poor sentence structure, incorrect grammar? Was the page formatting, font size, use of headings, and general document layout professional-looking, and easy to read?