Assignment Before you begin, review the outline below so you understand what insights you will need to
Question:
Assignment
Before you begin, review the outline below so you understand what insights you will need to gain from your analysis.
Using Google Links to an external site., search for the keyword phrases listed in the table below. Using the table as a guide, populate the right column with the product name and link for the top three paid listings for each of the three keyword phrase searches. You may include in your top three the text ads that are listed from top to bottom as search results and prefaced with the word Ad, or you may include other formats you see such as maps or images. Rich media ads may appear in the right column as a skyscraper or MPU. Select whichever three you see first. If you don't see at least three ads, let your instructor know. Submit the completed table with your write-up as an appendix.
Do not click on any links in your search results. Just copy and paste them into your table. Part of what you are measuring is whether the search result presented on the search engine results page (SERP) is designed well enough that you understand it without needing to click on the link. Separately, but as important, is that if you click on any of the links, your research will become biased by any additional information you learn by following the link.
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill