Assignment instructions Word Limit: 1750 to 2000 words Should use APA format. Use at least 5...

  

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Assignment instructions Word Limit: 1750 to 2000 words Should use APA format. Use at least 5 external academic and relevant non-academic references to support your case analysis Academic references must be published after 2010. Make any assumptions that will help you improve the analysis in your essay. Case Requirements and Questions: Watch the "Competing Against Bling" case video below (only till minute 3:29). Basic facts of the case: Rochat & Schmid, a 100-year-old Swiss maker of luxury watches with head offices in Switzerland. Wei Song is the boss for Rochat & Schmid in China. How can an understated watch brand stand out against flashier, gem-encrusted offerings? China is a critical market for the firm, but sales of watches have stalled there. The firm's competitors are going after China's luxury shoppers, who are younger and flashier than the traditional customer base, with new gem-encrusted products that offer "bling." To compete with them, Pearl Zhang, Song's VP of marketing, wants to launch a campaign featuring a Chinese singer with a huge social media following among Millennials. Assume you've been hired as an external consultant by Rochat & Schmid company in China to help them evaluate their current strategy and build a new strategy so they can grow in the Chinese market. Watch the Case video (only till minute 3:29) and write a research paper that answers the following question: How can you help Rochat & Schmid company in China evaluate their current strategy and build a new strategy so they can grow in the Chinese market using the following 2 organizational analysis tools: 1. Porter's Five Forces 2. Ansoff Matrix Assignment instructions Word Limit: 1750 to 2000 words Should use APA format. Use at least 5 external academic and relevant non-academic references to support your case analysis Academic references must be published after 2010. Make any assumptions that will help you improve the analysis in your essay. Case Requirements and Questions: Watch the "Competing Against Bling" case video below (only till minute 3:29). Basic facts of the case: Rochat & Schmid, a 100-year-old Swiss maker of luxury watches with head offices in Switzerland. Wei Song is the boss for Rochat & Schmid in China. How can an understated watch brand stand out against flashier, gem-encrusted offerings? China is a critical market for the firm, but sales of watches have stalled there. The firm's competitors are going after China's luxury shoppers, who are younger and flashier than the traditional customer base, with new gem-encrusted products that offer "bling." To compete with them, Pearl Zhang, Song's VP of marketing, wants to launch a campaign featuring a Chinese singer with a huge social media following among Millennials. Assume you've been hired as an external consultant by Rochat & Schmid company in China to help them evaluate their current strategy and build a new strategy so they can grow in the Chinese market. Watch the Case video (only till minute 3:29) and write a research paper that answers the following question: How can you help Rochat & Schmid company in China evaluate their current strategy and build a new strategy so they can grow in the Chinese market using the following 2 organizational analysis tools: 1. Porter's Five Forces 2. Ansoff Matrix

Answer rating: 100% (QA)

Answer Title Strategic Analysis and Recommendations for Rochat Schmid in the Chinese Luxury Watch Market Introduction Rochat Schmid a renowned Swiss luxury watchmaker with a centuryold legacy faces ch... View the full answer