Assignment: Understanding your customers is one of the key building blocks for any new business. In...

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Assignment: Understanding your customers is one of the key building blocks for any new business. In this discussion post you will describe the customers and customers segments with as much detail as possible. One approach is to use "personas" to describe the 'typical' customer in each segment. Customer Segments defines the groups of people or organizations you aim to reach or serve. Every company needs profitable customers in order to survive. Using the business model canvas, you will determine what your customer segment(s) will be. A good way to think about this block is to treat it as the demographic information of your customers. Assignment: Understanding your customers is one of the key building blocks for any new business. In this discussion post you will describe the customers and customers segments with as much detail as possible. One approach is to use "personas" to describe the 'typical' customer in each segment. Customer Segments defines the groups of people or organizations you aim to reach or serve. Every company needs profitable customers in order to survive. Using the business model canvas, you will determine what your customer segment(s) will be. A good way to think about this block is to treat it as the demographic information of your customers.