Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?

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Marketing mix is the word which is usually used by many of the business strategies to promote their brand or product in the market and target the peop... View the full answer