Assume that an airline has asked for a research project to understand how families make vacation decisions. You are asked to prepare a research proposal for the project.

The format of the research proposal is as follows:

1. Industry, Brand and Market Overview

2. Research Objectives

3. Research Methodology - includes

• research design
• research instrument
• sample methodology
• sample size

4. Target Respondent – define demographically

5. Key areas that would be captured through the questionnaire and/or discussion guide.

6. Key data analysis that would be carried out – univariate, bivariate and/or multivariate analysis.

7. Time taken for the exercise for each key research activity of the research process in weeks

8. Cost of the exercise: In here you could even mention XXX in AED or US$.

Answer rating: 100% (QA)

Introduction The period when people can unwind and enjoy themselves during religious and secular holidays is referred to as vacation provided that they do not violate any regulations or laws about emp... View the full answer