Assume that Company A has a simple organizational structure, consisting of a production and a marketing department.
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Assume that Company A has a simple organizational structure, consisting of a production and a marketing department. The company operates in branded consumer toiletries and these products are heavily advertised and made available to consumers in drug stores, supermarkets, and other retail outlets throughout the country. The marketplace is in continual turmoil as competitors fight for consumer attention through price, promotions, and "new" formulas. What is the most suitable responsibility centre structure for this organization?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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