Assume that it costs a rental company like Avis $20 per day for every car it rents
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Question:
Assume that it costs a rental company like Avis $20 per day for every car it rents out, regardless of the model.
Assuming that the rental company is renting at its contribution maximizing rates, what is the implied price elasticity of customers for each of the seven car types listed in the following table?
Car Type | Model | Rate |
Economy | Hyundai Accent | $53.99 |
Compact | Ford Focus | $55.99 |
Mid-size | Mazda 626 | $60.99 |
Standard | Mustang V6 | $63.99 |
Full-Size | Ford Taurus | $69.99 |
Premium | Mercury Grand Marquis | $89.99 |
Luxury | Lincoln Town Car | $99.99 |
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