Assume that you are doing global business. You select to bring Warner Bros (Warner Bros. Entertainment Inc., is an American diversified multinational mass media and entertainment conglomerate) into Azerbaijan. Answer the below questions based on this assumption and your opinion.

1. Would you use standardization or adaptation strategy in the international market? (In terms of service, price, place, promotion) Which factors must be considered for this decision?

2. What are the market drivers, competitive drivers, cost drivers, technology drivers and government drivers in the country to bring?

3. What are the cultural and economic differences/similarities between origin country and Azerbaijan? Is it appropriate to serve this brand in our country? Please explain.

4. If other environmental factors are appropriate to enter, which entry mode would you use (FDI, exporting, strategic alliance/joint venture, licensing/franchising)? What about entry barriers in Azerbaijan?

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