Assume the XYZ mobile phone company has asked you to help launch their new smartphone called Gizmo. The Gizmo mobile phone was manufactured to focus on streaming videos, gaming, and capturing high-quality photos and videos. These functions of the phone outperform all of its competitors in the market and cost considerably less than other major brands. The phone underperforms against its competitors in security and its operating system.

One of the biggest draws to the Gizmo is that it is offered in a wide-variety of colors and even lets customer design their own color scheme for free. The Gizmo will be available through all major service carriers.

 

Please describe in great length and detail..... the new smartphone's potential customers and messaging options that could peak the customer's interest in learning more about the product.

 

I will need the following: 

• Why is it important to know your customers and how they are influenced to purchase products?
• What is the ideal customer persona? Use demographic and psychographic characteristics to explain why you believe this particular type of customer would be interested in purchasing the new smartphone.
• What main themes should be represented in the brand's messaging that will align with the customer persona you created?